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The Long Hall

Picture this scene:  There is a hallway that, at the time of first glance, seems a good distance long (think of that as potential) with doors on either side of it (and these as opportunities).  At this moment, the hallway is brightly lit—and because of that, the rest of the details of the hallway go unnoticed.  Whether we understand this or not, we “see” less when we think we “know” what we’re looking at. Let’s define this hallway as my life for the purpose of this post but it could very well be yours, as well.  But for today, it’s my life and I find myself walking down the brightly lit hallway not taking in all that is going on because I am taking the light for granted and I honestly think I know where I am going.  The doors have labels on them: marriage, children, family, friends and one beautifully decorated door labelled Endless Glow.  I walk into that room and there is so much room, so much potential for furniture (think products), decorations (think incentive trips, training, etc) and people to occupy it (us as staff, you all as occupants).  It is a stunning scene for me and I do not waste one minute that I get right to filling and decorating that room for myself and everyone affiliated with EG. (Now if you know anything about me this is true, in general.  I love to make things aesthetically pleasing.)

 

Mid decorating, I had to leave the room for a bit.  It wasn’t my plan but it sort of happened that way.  And when I did, I found myself back in that hallway.  Only now, the hall was nowhere near as lit as before.  In fact, the lighting on a whole had changed.  It was much dimmer but more warm–sort of like mood lighting.  So although I could “see” less in the hallway, I actually could make out more of what I was looking at and it had more meaning to me.  It wasn’t just a vast hallway for me to walk down at my leisure. It seemed to have more of a course to it and it was narrower in width.  More importantly, though, there were less doors than before but the doors that were there were now bigger.  Much bigger.  I get my bearings about me and know that I need to head back into my EG room to close it up because I am meant to walk the rest of that hallway to open those bigger doors but the thought of it is both exciting and excruciating at the same time.  What about the room? It’s potential?  I left mid decorations.  Who can finish putting in the new window I wanted to install?  Or put a fresh paint on it while moving the furniture around?  What about the people in the room?  Where are they going?

 

I honestly don’t have those answers while standing in the hallway, I have to move.  Hallways do not have answers—doors do.  So I have to head back into the EG room to work this out and when I do, I see something in the room that was not there before I stepped out for a minute.  It was another door…in the back…I somewhat remember seeing it before but it was nondescript and I thought it was just a closet.  But it wasn’t.  It was another room that had as much room—if not more—than my first room.  Much of the setup was the same except it had more windows (these are opportunities within the initial opportunity.  See that as more growth within EG because the story is not over) and it had a different interior decorator.  I didn’t see that coming—we never do which is why doors are so intriguing in the first place.  So who is this mysterious interior decorator and how did he get in that back room?  Let me quickly answer these two questions before I have to head back to the hallway.

 

Two years ago when we began rebranding Endless Glow, we were led to an up and coming company in the US that was looking to both produce and package tanning products in the same facility (in case you don’t know, that’s not normal) at the same time we were changing manufacturers ourselves.  It was a perfect fit and truly encouraging at the time to see someone doing the very thing I wanted EG to eventually do.  Fast forward to last week when I think I am only calling to talk about them taking the product line over to sell it so that there is still product available for you all and instead find out that he does not just want to carry the line–he wants ALL of EG.  This means not just the products, not just the training, but the whole. dang. thing. What he essentially asked for was the very *mission statement* of EG—and I was dumbfounded.  He agreed with and loved the *heart* of EG and was incredibly gracious about it.  He respects and identifies with the “family aspect” of the techs and emphatically stated that without it, it’s just products.  In other words, he wants nothing to change.

 

I am about to head back into the hallway, ladies, but I want to ask a favor of you.  I would love for you to not exit the room because I do.  There’s too many windows left unopened.  Too many ways the room can be rearranged now for you not to try out the new interior.  And there’s a new interior decorator that sees the same potential in the room and has the same taste in furnishings as Kristi, Ashley and I.  In all of this, I have realized in the most heart stopping way:  1) there is Someone managing this hallway 2) He has a grand plan for this room and 3) He is also the One that keeps adding and changing the doors.

 

To sum this up, Endless Glow will carry on: the product, the training, the structure, the community, the dream just as it is today (and if I have my way, even better).  Ashley and I are not the ones driving this anymore, though, so stay tuned to find out how this awesome transference is going to take place so that your products and needs are minimally affected.

In the next weeks I will be sending out more information mapping out the details of the transition. In the meantime I encourage you all to stock up on the remaining (getting scarcely low) inventory items  at blow out pricing to sustain you during this time of transition.